Items where Author is "Özsomer, Ayşegül"

Depecik, Barış Erman and Özgen, Ezgi and Aydın Gökgöz, Zeynep and Özsomer, Ayşegül (2026) Effective advertising through language adaptation: tailoring ads to diverse purchasing contexts. International Journal of Advertising . ISSN 0265-0487 (Print) 1759-3948 (Online) Published Online First https://dx.doi.org/10.1080/02650487.2026.2624264

Özturan, Peren and Deleersnyder, Barbara and Özsomer, Ayşegül (2024) Brand advertising competition across economic cycles. International Journal of Research in Marketing, 41 (2). pp. 325-343. ISSN 0167-8116