Janissary FC /

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Sezen, Ege (2007) Janissary FC /. [Thesis]

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Abstract

The process of 'industrialization' in soccer has increased greatly in recent times. Therefore, the revenues that clubs earn has risen up dramatically with sponsorships, TV broadcasting and merchandising. Day after day, soccer clubs are managed as if they were 'corporate firms'. Brand management, thus, gains importance as the revenues increase. However, elements of visual identities of soccer clubs such as emblems, logos and merchandising products are designed as kitsch and generic, far from reflecting the notion of 'identity'. In this regard, Janissary FC (JFC) is an attempt to create a model to design a visual identity of a soccer team. The project tries to solve the problem of 'being generic and kitsch' by designing a unique and elegant identity. In this project; Photoshop, Freehand, Illustrator, After Effects, Poser, Maya, Google Sketch Up Pro and Acid Pro are used. Also, 'motion capture' technique is utilized.
Item Type: Thesis
Uncontrolled Keywords: Soccer. -- Industrialization. -- Commercialization. -- Brand. -- Graphic design. -- Corporate identity. -- Janissaries. -- Futbol. -- Endüstrileşme. -- Ticarileşme. -- Marka. -- Grafik tasarım. -- Kurumsal kimlik. -- Yeniçeriler.
Subjects: P Language and Literature > P Philology. Linguistics
Divisions: Faculty of Arts and Social Sciences
Faculty of Arts and Social Sciences > Academic programs > Visual Arts & Communication Design
Depositing User: IC-Cataloging
Date Deposited: 12 May 2008 13:36
Last Modified: 26 Apr 2022 09:48
URI: https://research.sabanciuniv.edu/id/eprint/8460

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