Changes in shopping habits during covid-19

Gündeş, Eda Helin and Ülengin, Füsun and Ülengin, Burç and Zeybek, Ömer (2023) Changes in shopping habits during covid-19. (Accepted)

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By the start of 2020, the daily and business world as we know it had to go through a radical change with the widespread of the pandemic known as Covid-19. Many people had to replace their daily purchase medium to meet the enforced restrictions, and local businesses had to adjust their operations in order to accommodate for the negative impacts brought upon by the disease’s rapid spread. Groceries and FMCG sub-sectors of the retail industry were forced to get adapted to consumers’ stockpiling and panic buying behaviors. We studied the impact of similar purchase attitudes for various product groups during the COVID-19 and probed the differences between sales of online and physical markets. Initially, a cluster analysis is conducted that identifies which product groups were affected by similar shopping behaviors during the pandemic. Subsequently, the impact of the number of COVID cases on sales levels was measured, using stepwise, lasso, and the best subset models. All the models were applied to both physical and online market datasets. The results showed a significant shift from the physical to the online markets during the pandemic. These results can provide an important guideline to the retail managers in better adapting to the new world.
Item Type: Article
Divisions: Sabancı Business School
Depositing User: Füsun Ülengin
Date Deposited: 09 Apr 2023 21:49
Last Modified: 09 Apr 2023 21:49

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