Combating the fear of COVID-19 through shared accommodations: does perceived human presence create a sense of social connectedness?

Döğerlioğlu Demir, Kıvılcım and Akpınar, Ezgi and Ceylan, Melis (2022) Combating the fear of COVID-19 through shared accommodations: does perceived human presence create a sense of social connectedness? Journal of Consumer Behaviour, 21 (2). pp. 400-413. ISSN 1472-0817 (Print) 1479-1838 (Online)

Full text not available from this repository. (Request a copy)

Abstract

Among other shared systems, sharing accommodations offer several social benefits. Although previous work has mainly focused on social means to fulfill connectedness needs, in this research, we demonstrate that such needs can be satisfied through symbolic means. As such, we explore how human presence (a sense of personalness and warmth of a human being) can be conveyed in shared accommodations through personalized decorative elements, without any actual human presence. Across four studies (two surveys and two experiments), this research reveals that imbuing shared accommodations with human presence dissipates the negative effect of the fear of contracting COVID-19 on staying likelihood. The findings offer important theoretical contributions to both sharing economy and social connectedness literature.
Item Type: Article
Divisions: Sabancı Business School
Depositing User: Kıvılcım Döğerlioğlu Demir
Date Deposited: 27 Aug 2022 11:01
Last Modified: 27 Aug 2022 11:01
URI: https://research.sabanciuniv.edu/id/eprint/43899

Actions (login required)

View Item
View Item