Sosyal medya analitiği: Twitter için büyük veri yaklaşımı

Çevik, Müge and Öztürkcan, Didem Selcen and Kasap, Nihat (2015) Sosyal medya analitiği: Twitter için büyük veri yaklaşımı. In: 20. Ulusal Pazarlama Kongresi (National Marketing Congress), Eskişehir, Türkiye

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This method paper proposes a research methodology for use of big data approach in social media studies. The size of the data acquired from social media, its accumulation speed and the variety of details inherited in the data require utilization of a different research approach other than conventionally used methods. The aim of this paper is to provide a detailed research framework starting from data collection to data analysis steps for examining Twitter data through abduction approach.
Item Type: Papers in Conference Proceedings
Uncontrolled Keywords: Sosyal Medya, Twitter, Büyük Veri, Araştırma Yöntemi
Divisions: Sabancı Business School
Sabancı Business School > Operations Management and Information Systems
Depositing User: Nihat Kasap
Date Deposited: 16 Dec 2015 14:23
Last Modified: 26 Apr 2022 09:19

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