Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-Based model

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Ekinci, Y. and Ülengin, Füsun and Uray, N. and Ülengin, B. (2014) Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-Based model. (Accepted/In Press)

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Item Type: Article
Divisions: Sabancı Business School
Sabancı Business School > Operations Management and Information Systems
Depositing User: Füsun Ülengin
Date Deposited: 20 Jan 2014 09:18
Last Modified: 01 Aug 2019 15:34
URI: https://research.sabanciuniv.edu/id/eprint/23841

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