Kılıç, Kemal (2008) Personalized advertisement system based on computational intelligence. In: 11th Joint Conference on Information Sciences, Shenzen, China
Full text not available from this repository. (Request a copy)Abstract
A software company develops an online socialization platform where users interact with others at virtual environments. The company's income is from the advertisements displayed at these virtual environments. They are willing to develop a personalized advertisement system in order to increase their revenues. In this paper, a two phased methodology framework is presented. The first phase is based on computational intelligence and matches the viewers' profiles to the requirements specified by the advertisers. The second phase identifies the appropriate advertisement that will be displayed to the user when in the range of an advertisement location based on an index.
| Item Type: | Papers in Conference Proceedings |
|---|---|
| Uncontrolled Keywords: | Personalized Advertising; Targeted Marketing; Computational Intelligence; Virtual Reality |
| Divisions: | Faculty of Engineering and Natural Sciences Faculty of Engineering and Natural Sciences > Academic programs > Manufacturing Systems Eng. |
| Depositing User: | Kemal Kılıç |
| Date Deposited: | 21 Dec 2009 21:06 |
| Last Modified: | 26 Apr 2022 08:54 |
| URI: | https://research.sabanciuniv.edu/id/eprint/13581 |
Actions (login required)
- View Item