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Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-Based model

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Ekinci, Y. and Ülengin, Füsun and Uray, N. and Ülengin, B. (2014) Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-Based model. (Accepted/In Press)

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Item Type:Article
Subjects:UNSPECIFIED
ID Code:23841
Deposited By:Füsun Ülengin
Deposited On:20 Jan 2014 09:18
Last Modified:01 Aug 2019 15:34

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