Privacy through uncertainty in location-based services

Official URL: http://dx.doi.org/10.1109/MDM.2013.71

Location-Based Services (LBS) are becoming more prevalent. While there are many benefits, there are also real privacy risks. People are unwilling to give up the benefits - but can we reduce privacy risks without giving up on LBS entirely? This paper explores the possibility of introducing uncertainty into location information when using an LBS, so as to reduce privacy risk while maintaining good quality of service. This paper also explores the current uses of uncertainty information in a selection of mobile applications.