Activating e-bank users: exploring the potential impact of e-atmospherics and experiential marketing case in consumer behavior

De Kervenoael, Ronan and Aykac, Selcen (2008) Activating e-bank users: exploring the potential impact of e-atmospherics and experiential marketing case in consumer behavior. In: Blythe, Jim, (ed.) Consumer behavior. Thomson Learning, London . ISBN 9781844803811

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Item Type:	Book Section / Chapter
Subjects:	UNSPECIFIED
ID Code:	9482
Deposited By:	Ronan Jouan de Kervenoael
Deposited On:	24 Oct 2008 08:42
Last Modified:	24 Oct 2008 08:42

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