A context-dependent view of anchoring: the effect of consumer adaptation of incidental environmental anchors on willingness to pay

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Döğerlioğlu Demir, Kıvılcım and Koçaş, Cenk (2014) A context-dependent view of anchoring: the effect of consumer adaptation of incidental environmental anchors on willingness to pay. In: North America_ ACR, (Accepted/In Press)

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Item Type:	Papers in Conference Proceedings
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Sabancı Business School Sabancı Business School > Marketing
Depositing User:	Kıvılcım Döğerlioğlu Demir
Date Deposited:	15 Oct 2014 16:39
Last Modified:	26 Apr 2022 09:15
URI:	https://research.sabanciuniv.edu/id/eprint/24444

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