Should small business traders select a local or global social media site? an exploration of small traders' perspective in the dynamic Indonesian market

Jouan de Kervenoael, Ronan and Ivana, Maria Paula (2014) Should small business traders select a local or global social media site? an exploration of small traders' perspective in the dynamic Indonesian market. In: 23rd Annual World Business Congress: Shifts in Global Competitiveness, Markets and Consumers: Is Management Prepared for a New Business Paradigm?, Ankara, Turkey

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Item Type: Papers in Conference Proceedings
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Sabancı Business School
Sabancı Business School > Marketing
Depositing User: Ronan Jouan de Kervenoael
Date Deposited: 15 Oct 2014 15:27
Last Modified: 26 Apr 2022 09:15
URI: https://research.sabanciuniv.edu/id/eprint/24437

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