Should small business traders select a local or global social media site? an exploration of small traders' perspective in the dynamic Indonesian market

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Jouan de Kervenoael, Ronan and Ivana, Maria Paula (2014) Should small business traders select a local or global social media site? an exploration of small traders' perspective in the dynamic Indonesian market. In: 23rd Annual World Business Congress: Shifts in Global Competitiveness, Markets and Consumers: Is Management Prepared for a New Business Paradigm?, Ankara, Turkey

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Official URL: http://www.imda.cc/IMDA/IMDAWEB/imda/23%20World%20Business%20Congress/IMDA%202014%20Congress%20Program%20FINAL5.pdf

Item Type:	Papers in Conference Proceedings
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Sabancı Business School Sabancı Business School > Marketing
Depositing User:	Ronan Jouan de Kervenoael
Date Deposited:	15 Oct 2014 15:27
Last Modified:	26 Apr 2022 09:15
URI:	https://research.sabanciuniv.edu/id/eprint/24437

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