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Showrooming 2.0: shopping in store but buying online versus getting more in store

Jouan de Kervenoael, Ronan (2013) Showrooming 2.0: shopping in store but buying online versus getting more in store. In: Kotler, Philip and Armstrong, Gary, (eds.) Principles of Marketing. Prentice Hall, Harlow, pp. 411-412. ISBN 0133084043 ; 978-0133084047

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Item Type:Book Section / Chapter
Subjects:H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products
ID Code:21917
Deposited By:Ronan Jouan de Kervenoael
Deposited On:06 Nov 2013 15:21
Last Modified:27 Feb 2014 11:48

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