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The interplay between perceived brand globalness, domestic brand origin, and brand attitude

Taşoluk, Burcu and Calantone, Roger and Deligönül, Şeyda and Cavuşgil, S. Tamer (2015) The interplay between perceived brand globalness, domestic brand origin, and brand attitude. In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same..., New Orleans, LA

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Item Type:Papers in Conference Proceedings
Subjects:UNSPECIFIED
ID Code:20013
Deposited By:Burcu Taşoluk
Deposited On:09 Nov 2012 22:07
Last Modified:07 Sep 2016 11:36

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