The interplay between perceived brand globalness, domestic brand origin, and brand attitude

Taşoluk, Burcu and Calantone, Roger and Deligönül, Şeyda and Cavuşgil, S. Tamer (2015) The interplay between perceived brand globalness, domestic brand origin, and brand attitude. In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same..., New Orleans, LA

Item Type:	Papers in Conference Proceedings
Divisions:	Sabancı Business School Sabancı Business School > Marketing
Depositing User:	Burcu Taşoluk
Date Deposited:	09 Nov 2012 22:07
Last Modified:	26 Apr 2022 09:07
URI:	https://research.sabanciuniv.edu/id/eprint/20013

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