Personalized advertisement assignment system
Bozkurt, Onur (2009) Personalized advertisement assignment system. [Thesis]
Official URL: http://192.168.1.20/record=b1301496 (Table of Contents)
This thesis presents a comprehensive framework which will be used to maximize the advertising revenues of a company that develops a 3-D virtual reality social platform. The comprehensive framework includes the development of a personalized advertising business model for the company, representation of the business model with a mathematical program and proposing a set of heuristic solutions for the personalized advertising problem. The proposed heuristics are developed and their performances are compared with an experimental analysis under various conditions.
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