title   
  

Personalized advertisement assignment system

Bozkurt, Onur (2009) Personalized advertisement assignment system. [Thesis]

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Official URL: http://192.168.1.20/record=b1301496 (Table of Contents)

Abstract

This thesis presents a comprehensive framework which will be used to maximize the advertising revenues of a company that develops a 3-D virtual reality social platform. The comprehensive framework includes the development of a personalized advertising business model for the company, representation of the business model with a mathematical program and proposing a set of heuristic solutions for the personalized advertising problem. The proposed heuristics are developed and their performances are compared with an experimental analysis under various conditions.

Item Type:Thesis
Uncontrolled Keywords:Personalized advertising. -- Advertisement assignment. -- Optimization. -- Virtual platforms. -- Kişiye özel reklamcılık. -- Reklam atama. -- Optimizasyon. -- Sanal platformlar.
Subjects:T Technology > T Technology (General) > T055.4-60.8 Industrial engineering. Management engineering
ID Code:16511
Deposited By:IC-Cataloging
Deposited On:26 May 2011 14:45
Last Modified:02 Apr 2014 11:30

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