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Manipulating consumers through graphic design: a project about the effects of graphic design on branding and consumer perceptions

Çetinkaya, Mehveş (2008) Manipulating consumers through graphic design: a project about the effects of graphic design on branding and consumer perceptions. [Thesis]

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Official URL: http://192.168.1.20/record=b1266188 (Table of Contents)

Abstract

With improving technologies and production techniques specifications of different products in a category become very similar and design turns into a crucial element to create distinction. To make a difference amongst products, each brand tries to create a common language in all of its visual elements and aims to give a message to the consumer about its identity. Since design is such a significant aspect in branding, can consumer perceptions about a product be manipulated through graphic design? This project focuses on the creation of different identities for a single product and tries to see the results of this production on consumers.

Item Type:Thesis
Uncontrolled Keywords:Graphic design. -- Branding. -- Brand image. -- Consumer perceptions. -- Packaging. -- Corporate identity. -- Advertising. -- Koku. -- Brand. -- Consumer conscious. -- Packaging design. -- Odours. -- Grafik tasarımı. -- Markalaşma. -- Marka imajı. -- Tüketici algısı. -- Ambalaj. -- Kurumsal kimlik. -- Reklamcılık. -- Koku. -- Marka. -- Tüketici bilinci. -- Ambalaj tasarım.
Subjects:P Language and Literature > P Philology. Linguistics > P087-96 Communication. Mass media
ID Code:14187
Deposited By:IC-Cataloging
Deposited On:28 Jul 2010 11:33
Last Modified:28 Jul 2010 11:33

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