Fairness in open book strategy and ‘the strength of the weak ties’ as a source of competitive advantage

Jouan de Kervenoael, Ronan and Nilsson, Ulf (2009) Fairness in open book strategy and ‘the strength of the weak ties’ as a source of competitive advantage. In: 38th EMAC Conference, Nantes, France

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Item Type: Papers in Conference Proceedings
Divisions: Sabancı Business School
Sabancı Business School > Marketing
Depositing User: Ronan Jouan de Kervenoael
Date Deposited: 08 Dec 2009 16:26
Last Modified: 26 Apr 2022 08:51
URI: https://research.sabanciuniv.edu/id/eprint/12302

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