Items where Division is "Marketing" and Year is 2025
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Krüger, Tinka and Hoffmann, Stefan and Mai, Robert and Nibat, İpek and Lasarov, Wassili and Lee, Michael S. W. and Trendel, Olivier (2025) A longitudinal study of consumer animosity: the case of the US presidential elections. International Marketing Review . ISSN 0265-1335 Published Online First https://dx.doi.org/10.1108/IMR-10-2024-0381