Items where Division is "Marketing" and Year is 2015

Article

Döğerlioğlu Demir, Kıvılcım and Koçaş, Cenk (2015) Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers' willingness to pay. Marketing Letters, 26 (4). pp. 607-618. ISSN 0923-0645 (Print) 1573-059X (Online)

Jouan de Kervenoael, Ronan and Bisson, Christophe and Palmer, Mark (2015) Dissidents with an innovation cause? Non-institutionalized actors' online social knowledge sharing, solution-finding tensions and technology management innovation. Information Technology and People, 28 (3). pp. 653-676. ISSN 0959-3845 (Print) 1758-5813 (Online)

Koçaş, Cenk (2015) An extension of Osuna's model to observable queues. Journal of Mathematical Psychology, 66 . pp. 53-58. ISSN 0022-2496 (Print) 1096-0880 (Online)

Yaprak, Attila and Taşoluk, Burcu and Koçaş, Cenk (2015) Market orientation, managerial perceptions, and corporate culture in an emerging market: evidence from Turkey. International Business Review, 24 (3). pp. 443-456. ISSN 0969-5931 (Print) 1873-6149 (Online)

Papers in Conference Proceedings

Döğerlioğlu Demir, Kıvılcım and Okan, Mehmet (2015) Consumer attachment styles and preference for participating in sharing systems. In: 2. Uluslararası Ekonomi Yönetimi ve Pazar Araştırmaları Kongresi, Istanbul

Taşoluk, Burcu and Calantone, Roger and Deligönül, Şeyda and Cavuşgil, S. Tamer (2015) The interplay between perceived brand globalness, domestic brand origin, and brand attitude. In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same..., New Orleans, LA

Working Paper / Technical Report

Chatterjee, Prabirendra (2015) Should firms always invest in corporate social responsibility? Whether, when, and how? [Working Paper / Technical Report] Sabanci University ID:UNSPECIFIED