Items where Division is "Marketing" and Year is 2011

Group by: Creators | Item Type | No Grouping
Number of items: 12.

Article

Döğerlioğlu Demir, Kıvılcım and Tansuhaj, Patriya (2011) Global vs local brand perceptions among Thais and Turks. Asia Pacific Journal of Marketing and Logistics, 23 (5). pp. 667-683. ISSN 1355-5855 (Print) 1758-4248 (Online)

Jouan de Kervenoael, Ronan (2011) Championing the co-production and co-creation of value: the Turkish case of Yemeksepeti.com. Innovations: Technology, Governance, Globalization . pp. 71-76. ISSN 1558-2477 (Print) 1558-2485 (Online)

Jouan de Kervenoael, Ronan and Canning, Catherine and Palmer, Mark and Hallsworth, Alan (2011) Challenging market conventions: supermarket diversification and consumer resistance in children's apparel purchases. Journal of Fashion Marketing and Management, 15 (4). pp. 464-485. ISSN 1361-2026

Taşoluk, Burcu and Droge, Cornelia and Calantone, Roger J. (2011) Interpreting interrelations across multiple levels in HGLM models: an application in international marketing research. International Marketing Review, 28 (1). pp. 34-56. ISSN 0265-1335

Papers in Conference Proceedings

Batislam, Emine and Filiztekin, Alpay (2011) Channel switching behavior during the modernization of grocery retailing in Turkey. In: Third Biennial International Conference on Services Marketing: "Servicing the Way out of the Economic Downfall: Exploring the Present and Future Role of Services", Izmir, Turkey

Elms, Jonathan and Jouan de Kervenoael, Ronan and Canning, Catherine (2011) Online shopping, activity fragmentation and multi-tasking. In: 18th Recent Advances in Retailing & Services Science Conference, San Diego, USA

Elms, Jonathan and Tinson, Julie and Jouan de Kervenoael, Ronan (2011) Consumer choice and the spatially disadvantaged shopper: the role of internet provisions. In: 16th Conference of the European Association for Education and Research in the Commercial Distribution (EAERCD), Parma, Italy

Mariadoss, Babu John and Tansuhaj, Patriya and Döğerlioğlu Demir, Kıvılcım and Yim, Sean (2011) Customer environmental advocacy: the construct, research propositions and managerial implications. In: 18th Annual International Business Ethics Conference, New York, USA

Toral, İnci Nur and Palmer, M. and Jouan de Kervenoael, Ronan and De Luca, I. (2011) Market-creation collaborating tasks, interorganizational tension and conflict, and methodological considerations. In: BAM2011 - 25th Annual Conference: Building and Sustaining High Performance Organisations in a Challenging Environment, Aston University, Birmingham

Book Section / Chapter

Jouan de Kervenoael, Ronan and Bisson, C. and Palmer, M. (2011) Are web designers resisting the inclusion of social cues when creating website's user interface? In: Badrul, H. Khan, (ed.) User Interface Design for Virtual Environments: Challenges and Advances. IGI Global, USA. (Accepted)

Jouan de Kervenoael, Ronan and Bozkaya, Burçin and Palmer, M. (2011) Resisting collaborative practice: an analysis of supply chain partnerships for building urban online grocery provision. In: Kamna, Malik, (ed.) Business Organizations and Collaborative Web-Practices, Strategies and Patterns. IGI, New York. (Accepted)

Jouan de Kervenoael, Ronan and Koçoğlu, İ. (2011) E-government strategy in Turkey: a case for m-government? In: Bwalya, K. J. and Zulu, S. F., (eds.) Handbook for e-Government in Emerging Economies – Adoption, Continuance, Usage, E-participation and Legal Frameworks. IGI Global, IGI. (Accepted)

This list was generated on Sat Dec 21 11:23:28 2024 +03.