Items where Author is "Van Bruggen, Gerrit H."

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Article

Aydın Gökgöz, Zeynep and Ataman, M. Berk and Van Bruggen, Gerrit H. (2024) If it ain't broke, should you still fix it? Effects of incorporating user feedback in product development on mobile application ratings. International Journal of Research in Marketing . ISSN 0167-8116 Published Online First https://dx.doi.org/10.1016/j.ijresmar.2024.10.004

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