Items where Author is "Trendel, Olivier"

Article

Krüger, Tinka and Hoffmann, Stefan and Mai, Robert and Nibat, İpek and Lasarov, Wassili and Lee, Michael S. W. and Trendel, Olivier (2025) A longitudinal study of consumer animosity: the case of the US presidential elections. International Marketing Review . ISSN 0265-1335 Published Online First https://dx.doi.org/10.1108/IMR-10-2024-0381

Krueger, Tinka and Hoffmann, Stefan and Nibat, İpek and Mai, Robert and Trendel, Olivier and Goerg, Holger and Lasarov, Wassili (2024) How consumer animosity drives anti-consumption: a multi-country examination of social animosity. Journal of Retailing and Consumer Services, 81 . ISSN 0969-6989 (Print) 1873-1384 (Online)