Items where Author is "Trendel, Olivier"

Article

Nibat, İpek and Trendel, Olivier and Mai, Robert and Krüger, Tinka and Lasarov, Wassili and Hoffmann, Stefan (2026) Familiarity backfire effects? Disentangling the competing effects of repetition and fact-checking corrections of brand misinformation. International Journal of Research in Marketing . ISSN 0167-8116 (Print) 1873-8001 (Online) Published Online First https://dx.doi.org/10.1016/j.ijresmar.2026.03.007

Krüger, Tinka and Hoffmann, Stefan and Mai, Robert and Nibat, İpek and Lasarov, Wassili and Lee, Michael S. W. and Trendel, Olivier (2025) A longitudinal study of consumer animosity: the case of the US presidential elections. International Marketing Review . ISSN 0265-1335 Published Online First https://dx.doi.org/10.1108/IMR-10-2024-0381

Krueger, Tinka and Hoffmann, Stefan and Nibat, İpek and Mai, Robert and Trendel, Olivier and Goerg, Holger and Lasarov, Wassili (2024) How consumer animosity drives anti-consumption: a multi-country examination of social animosity. Journal of Retailing and Consumer Services, 81 . ISSN 0969-6989 (Print) 1873-1384 (Online)