Items where Author is "Persentili Batislam, Emine"
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Persentili Batislam, Emine and Denizel, Meltem and Filiztekin, Alpay (2007) Empirical validation and comparison of models for customer base analysis. International Journal of Research In Marketing, 24 (3). pp. 201-209. ISSN 0167-8116
Persentili Batislam, Emine and Denizel, Meltem and Filiztekin, Alpay (2004) Empirical validation and comparison of Pareto/NBD and BG/NBD models using a grocery retailer customer database [Working Paper]. [Working Paper / Technical Report] Sabanci University ID:SU_FMAN_2004/0001