Items where Author is "Pauwels, Koen"
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Article
Koçaş, Cenk and Pauwels, Koen and Bohlmann, Jonathan D. (2018) Pricing best sellers and traffic generators: the role of asymmetric cross-selling. Journal of Interactive Marketing, 41 . pp. 28-43. ISSN 1094-9968 (Print) 1520-6653 (Online)