Items where Author is "Narasimhan, Chakravarthi"
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Article
Narasimhan, Chakravarthi and Ergin Turut, Özge (2013) Differentiate or imitate? The role of context-dependent preferences. Marketing Science, 32 (3). pp. 393-410. ISSN 0732-2399 (Print) 1526-548X (Online)