Items where Author is "Kotler, Philip"

Jouan de Kervenoael, Ronan (2013) Showrooming 2.0: shopping in store but buying online versus getting more in store. In: Kotler, Philip and Armstrong, Gary, (eds.) Principles of Marketing. Prentice Hall, Harlow, pp. 411-412. ISBN 0133084043 ; 978-0133084047