Items where Author is "Deligönül, Şeyda"

Papers in Conference Proceedings

Taşoluk, Burcu and Calantone, Roger and Deligönül, Şeyda and Cavuşgil, S. Tamer (2015) The interplay between perceived brand globalness, domestic brand origin, and brand attitude. In: Marketing Dynamism & Sustainability: Things Change, Things Stay the Same..., New Orleans, LA