Computational intelligence based decision support tool for personalized advertisement assignment system

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Kılıç, Kemal and Bozkurt, Onur (2013) Computational intelligence based decision support tool for personalized advertisement assignment system. International Journal of Computational Intelligence Systems, 6 (3). pp. 396-410. ISSN 1875-6891 (Print) 1875-6883 (Online)

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Abstract

In this paper a comprehensive framework that maximizes advertising revenues of a company in a personalized advertisement setting is presented. The research was motivated from a real life problem faced by a company that develops a web based 3-D virtual reality social platform. The objective of the research was both development of a novel business model and the framework. Four heuristics are proposed as part of the framework. The performance of these heuristics was tested with an experimental analysis.
Item Type: Article
Uncontrolled Keywords: Personalized Advertising; Virtual Platforms; Advertisement Assignment; Computational Intelligence; Optimization
Divisions: Faculty of Engineering and Natural Sciences > Academic programs > Industrial Engineering
Faculty of Engineering and Natural Sciences
Faculty of Engineering and Natural Sciences > Academic programs > Manufacturing Systems Eng.
Depositing User: Kemal Kılıç
Date Deposited: 23 Jan 2014 11:05
Last Modified: 02 Aug 2019 09:46
URI: https://research.sabanciuniv.edu/id/eprint/23865

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