title   
  

Creator/Author/Editor: Taşoluk, Burcu

2011

Taşoluk, Burcu and Droge, Cornelia and Calantone, Roger J. (2011) Interpreting interrelations across multiple levels in HGLM models: an application in international marketing research. International Marketing Review, 28 (1). pp. 34-56. ISSN 0265-1335

2010

Taşoluk, Burcu and Batra, Rajeev (2010) The effect of CSR reputation on consumer preference and the role of individual and societal values. In: 52nd Annual Meeting of the Academy of International Business, Rio de Janeiro, Brazil

2009

Taşoluk, Burcu (2009) From global experiences to global brands: a quest to understand what lies behind their universal success. In: International Symposium on MSU Contributions to Research in International Business and Innovation, Michigan St Univ, East Lansing, MI

2008

Taşoluk, Burcu and Droge, Cornelia and Calantone, Roger J. (2008) A contingency hierarchical generalized linear model for brand associations. In: 2008 INFORMS Marketing Science Conference, Vancouver, British Columbia, Canada

Taşoluk, Burcu (2008) Global brands: a multi-level, multi-country analysis. In: Academy of International Business 2008 Annual Meeting, Milan, Italy

2007

Taşoluk, Burcu and Yaprak, Attila and Calantone, Roger J. (2007) Managing headquarters-subsidiary relationships in product rollouts: An Agency theory perspective. In: AMA Winter Marketing Educators’ Conference, San Diego, California

2006

Taşoluk, Burcu and Yaprak, Attila and Calantone, Roger J. (2006) Conflict and collaboration in headquarters-subsidiary relationships: an agency theory perspective on product rollouts in an emerging market. International Journal of Conflict Management, 17 (4). pp. 332-351. ISSN 1044-4068

This list was generated on Wed Apr 23 21:13:36 2014 EEST.