Creator/Author/Editor: Persentili Batislam, Emine

2007

Persentili Batislam, Emine and Denizel, Meltem and Filiztekin, Alpay (2007) Empirical validation and comparison of models for customer base analysis. International Journal of Research In Marketing, 24 (3). pp. 201-209. ISSN 0167-8116

2004

Persentili Batislam, Emine and Denizel, Meltem and Filiztekin, Alpay (2004) Empirical validation and comparison of Pareto/NBD and BG/NBD models using a grocery retailer customer database [Working Paper]. [Working Paper / Technical Report] Sabanci University ID:SU_FMAN_2004/0001