Creator/Author/Editor: Palmer, Mark


Toral Manson, İnci and Palmer, Mark and Jouan de Kervenoael, Ronan and De Luca, Luigi (2014) Productive and unproductive tensions in interorganisational in collaborations during market creation activity. In: BAM 2014: The Role of the Business School in Supporting Economic and Social Development, Belfast, NI, UK


Jouan de Kervenoael, Ronan and Bisson, Christophe and Palmer, Mark (2012) Web designers, social e-value creation and e-business planning: understanding resistance from conflicting demands. In: Rezaul , Karim Mohammed, (ed.) Strategic and Pragmatic E-Business: Implications for Future Business Practices. IGI Global, Hershey, PA, USA, pp. 330-351. ISBN 9781466616196 (Print) 9781466616202 (Online)

Jouan de Kervenoael, Ronan and Palmer, Mark and Sahut d’Izarn, Eleanor (2012) Non-strategic, non-institutionalized actors as catalyst to marketers' strategy change: the case of travel blogs. In: 12th, Social Innovation for Competitiveness, Organisational Performance and Human Excellence (EURAM 2012), Rotterdam, The Netherlands


Jouan de Kervenoael, Ronan and Canning, Catherine and Palmer, Mark and Hallsworth, Alan (2011) Challenging market conventions: supermarket diversification and consumer resistance in children's apparel purchases. Journal of Fashion Marketing and Management, 15 (4). pp. 464-485. ISSN 1361-2026


Palmer, Mark and Simmons, Geoff and Jouan de Kervenoael, Ronan (2010) Brilliant mistake! Essays on incidents of management mistakes and mea culpa. International Journal of Retail & Distribution Management, 38 (4). pp. 234-257. ISSN 0959-0552

Palmer, Mark and Owens, Mark and De Kervenoael, Ronan (2010) Paths of the Least Resistance: Understanding How Motives Form In International Retail Joint Venturing. (Accepted/In Press)


Jouan de Kervenoael, Ronan and Aykaç, D. Selcen O. and Palmer, Mark (2009) Online social capital: understanding e-impulse buying in practice. Journal of Retailing and Consumer Services, 16 (4). pp. 320-328. ISSN 0969-6989

This list was generated on Fri Oct 9 17:17:31 2015 EEST.