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Creator/Author/Editor: Palmer, Mark

2012

Jouan de Kervenoael, Ronan and Bisson, Christophe and Palmer, Mark (2012) Web designers, social e-value creation and e-business planning: understanding resistance from conflicting demands. In: Rezaul , Karim Mohammed, (ed.) Strategic and Pragmatic E-Business: Implications for Future Business Practices. IGI Global, Hershey, PA, USA, pp. 330-351. ISBN 9781466616196 (Print) 9781466616202 (Online)

Jouan de Kervenoael, Ronan and Palmer, Mark and Sahut d’Izarn, Eleanor (2012) Non-strategic, non-institutionalized actors as catalyst to marketers' strategy change: the case of travel blogs. In: 12th, Social Innovation for Competitiveness, Organisational Performance and Human Excellence (EURAM 2012), Rotterdam, The Netherlands

2011

Jouan de Kervenoael, Ronan and Canning, Catherine and Palmer, Mark and Hallsworth, Alan (2011) Challenging market conventions: supermarket diversification and consumer resistance in children's apparel purchases. Journal of Fashion Marketing and Management, 15 (4). pp. 464-485. ISSN 1361-2026

2010

Palmer, Mark and Simmons, Geoff and Jouan de Kervenoael, Ronan (2010) Brilliant mistake! Essays on incidents of management mistakes and mea culpa. International Journal of Retail & Distribution Management, 38 (4). pp. 234-257. ISSN 0959-0552

Palmer, Mark and Owens, Mark and De Kervenoael, Ronan (2010) Paths of the Least Resistance: Understanding How Motives Form In International Retail Joint Venturing. (Accepted/In Press)

2009

Jouan de Kervenoael, Ronan and Aykaç, D. Selcen O. and Palmer, Mark (2009) Online social capital: understanding e-impulse buying in practice. Journal of Retailing and Consumer Services, 16 (4). pp. 320-328. ISSN 0969-6989

This list was generated on Tue Aug 19 18:15:03 2014 EEST.