Creator/Author/Editor: Koçaş, Cenk

2012

Koçaş, Cenk and Döğerlioğlu Demir, Kıvılcım (2012) An empirical investigation of consumers' willingness to pay and the demand function: what is the cumulative effect of individual differences in anchored willingness to pay responses? (Submitted)

Bayazıt, Mahmut and Koçaş, Cenk (2012) Örgütsel kültür ve pazar odaklılık performansı: "kültür tipi" ve "güçlü kültür" önermelerinin Türkiye'de testi. Yönetim Araştırmaları Dergisi . ISSN 1303-4979

2008

Koçaş, Cenk and Irmak, Melek and Duran, Yasin (2008) Pazarlama kararlarına pazarın verdiği tepkiler nasıl ölçülür? Pazarlama ve İlrtişim Kültürü Dergisi .

Koçaş, Cenk and Bohlmann , Jonathan (2008) Segmented switchers and retailer pricing strategies. Journal of Marketing, 72 (3). pp. 124-142. ISSN 0022-2429

2007

Koçaş, Cenk (2007) Ekonometrik rekabet modelleme, pazar tepki analizi ve talep tahmini. (Prepared by: Aykaç, Selcen and Irmak, Melek and Duran, Yasin) İstanbul Ticaret Odası Yayınları; 2007-74. İstanbul Ticaret Odası, ITO Yayınları. ISBN 9789944602648

2006

Koçaş, Cenk and Kıyak, Tunga (2006) Theory and evidence on pricing by asymmetric oligopolies. International Journal of Industrial Organization, 24 (1). pp. 83-105. ISSN 0167-7187

2005

Koçaş, Cenk (2005) A Model of Internet pricing under price-comparison shopping. International Journal of Electronic Commerce, 10 (1). pp. 111-134. ISSN 1086-4415

Koçaş, Cenk and Bohlmann, Jonathan (2005) Segmented Switchers and Retailer Price Promotion Strategies: Theory and Application to Internet Pricing. (Submitted)

2004

Koçaş, Cenk (2004) Price-comparison in electronic markets and implications for homogenous goods retailers. Bogazici Journal: Review of Social, Economic and Administrative Studies, 17 (1). pp. 53-73. ISSN 1300-9583