title   
  

Creator/Author/Editor: Klapper, Daniel

2006

Doğanoğlu, Toker and Klapper, Daniel (2006) Goodwill and dynamic advertising strategies. Quantitative marketing and economics, 4 (1). pp. 5-29. ISSN 1570-7156 (Print) 1573-711X (Online)

This list was generated on Mon Sep 1 14:03:42 2014 EEST.