title   
  

Creator/Author/Editor: Ergin Turut, Özge

2013

Chen, Yuxin and Ergin Turut, Özge (2013) Context-dependent preferences and innovation strategy. Management Science, 59 (12). pp. 2747-2765. ISSN 0025-1909 (Print) 1526-5501 (Online)

Narasimhan, Chakravarthi and Ergin Turut, Özge (2013) Differentiate or imitate? The role of context-dependent preferences. Marketing Science, 32 (3). pp. 393-410. ISSN 0732-2399 (Print) 1526-548X (Online)

Ofek, Elie and Ergin Turut, Özge (2013) Vaporware, suddenware, and trueware: new product preannouncements under market uncertainty. Marketing Science, 32 (2). pp. 342-355. ISSN 0732-2399 (Print) 1526-548X (Online)

This list was generated on Fri Dec 15 14:45:09 2017 +03.