Creator/Author/Editor: Droge, Cornelia

2011

Taşoluk, Burcu and Droge, Cornelia and Calantone, Roger J. (2011) Interpreting interrelations across multiple levels in HGLM models: an application in international marketing research. International Marketing Review, 28 (1). pp. 34-56. ISSN 0265-1335

2008

Taşoluk, Burcu and Droge, Cornelia and Calantone, Roger J. (2008) A contingency hierarchical generalized linear model for brand associations. In: 2008 INFORMS Marketing Science Conference, Vancouver, British Columbia, Canada