Creator/Author/Editor: Batra, Rajeev

2012

Taşoluk, Burcu and Batra, Rajeev (2012) Why csr contributes to brand preference: for the greater good, or for personal status? (Submitted)

2010

Taşoluk, Burcu and Batra, Rajeev (2010) The effect of CSR reputation on consumer preference and the role of individual and societal values. In: 52nd Annual Meeting of the Academy of International Business, Rio de Janeiro, Brazil