title   
  

Faculty/Program: Marketing

Number of items at this level: 67.

2014

Döğerlioğlu Demir, Kıvılcım and Koçaş, Cenk (2014) Seemingly incidental anchoring: the effect of incidental environmental anchors on consumers' willingness to pay. (Accepted/In Press)

2013

Chen, Yuxin and Ergin Turut, Özge (2013) Context-dependent preferences and innovation strategy. Management Science, 59 (12). pp. 2747-2765. ISSN 0025-1909 (Print) 1526-5501 (Online)

Jouan de Kervenoael, Ronan (2013) Yemeksepeti.com — "Meal basket". In: Clow, Kenneth E. and Baack, Donald, (eds.) Integrated Advertising, Promotion, and Marketing Communications. Pearson, Harlow . ISBN 9780273788072

Jouan de Kervenoael, Ronan (2013) Showrooming 2.0: shopping in store but buying online versus getting more in store. In: Kotler, Philip and Armstrong, Gary, (eds.) Principles of Marketing. Prentice Hall, Harlow, pp. 411-412. ISBN 0133084043 ; 978-0133084047

Jouan de Kervenoael, Ronan and Caputo, A. (2013) From watching to being seen: conceptualizing emerging new marketing govern mentality regarding multilayer image interpretation and technological interaction. In: British Academy of Management, Liverpool, UK (Accepted/In Press)

Jouan de Kervenoael, Ronan and Elms, J. and Hallasworth, A. (2013) Influencing online grocery innovation: anti-choice as a trigger to activity fragmentation and multi-tasking. (Accepted/In Press)

Jouan de Kervenoael, Ronan and Enderlein, Cornelia (2013) Non-strategic, non-institutionalized actors as catalysts to innovation in the eTravel industry: analyzing eTravel's experts perspective on emerging sources of service innovations. In: Global Business and Technology Association's 15th Annual International Conference, Helsinki, Finland

Jouan de Kervenoael, Ronan and Şekeralp, Egemen (2013) Smartphone base digital government model: the case of the Beyaz Masa (White Table) app in Turkey. In: Bwalya, Kelvin Joseph, (ed.) Technology Development and Platform Enhancements for Successful Global E-Government Design. IGI Global, Hershey, PA, USA. ISBN 9781466649002 (Print) 9781466649019 (Online)

Koçaş, Cenk and Döğerlioğlu Demir, Kıvılcım (2013) An empirical investigation of consumers' willingness-to-pay and the demand function: the cumulative effect of individual differences in anchored willingness-to-pay responses. Marketing Letters . ISSN 0923-0645 (Print) 1573-059X (Online)

Narasimhan, Chakravarthi and Ergin Turut, Özge (2013) Differentiate or imitate? The role of context-dependent preferences. Marketing Science, 32 (3). pp. 393-410. ISSN 0732-2399 (Print) 1526-548X (Online)

Ofek, Elie and Ergin Turut, Özge (2013) Vaporware, suddenware, and trueware: new product preannouncements under market uncertainty. Marketing Science, 32 (2). pp. 342-355. ISSN 0732-2399 (Print) 1526-548X (Online)

Sarker, Suprateek and Chakraborty, Suranjan and Tansuhaj, Patriya Silpakit and Mulder, Mark and Döğerlioğlu Demir, Kıvılcım (2013) The "mail-order-bride" (MOB) phenomenon in the cyberworld: an interpretive investigation. (Accepted/In Press)

Yanık, Seda and Bozkaya, Burçin and Jouan de Kervenoael, Ronan (2013) A new VRPPD model and a hybrid heuristic solution approach for e-tailing. European Journal of Operational Research . ISSN 0377-2217 Published Online First http://dx.doi.org/10.1016/j.ejor.2013.05.023

Yanık, Seda and Bozkaya, Burçin and Jouan de Kervenoael, Ronan (2013) A new VRPPD model and a hybrid heuristic solution approach for etailing. (Accepted/In Press)

2012

Bayazıt, Mahmut and Koçaş, Cenk (2012) Örgütsel kültür ve pazar odaklılık performansı: "kültür tipi" ve "güçlü kültür" önermelerinin Türkiye'de testi. Yönetim Araştırmaları Dergisi . ISSN 1303-4979

Bozkaya, Burçin and Uğurlu, Seda and Jouan de Kervenoael, Ronan (2012) A new VRPPD model and a hybrid heuristic solution approach for e-tailing. In: The First Meeting of the EURO working Group on Vehicle Routing and Logistics Optimization (VEROLOG 2012), Bologna, Italy

Döğerlioğlu Demir, Kıvılcım (2012) Does consumer environmental advocacy matter for sustainable marketing? (Submitted)

Ertek, Gürdal and Kaya, Murat and Kefeli, Cemre and Onur, Özge and Uzer, Kerem (2012) Scoring and predicting risk preferences. In: Cao, Longbing and Yu, Philip S., (eds.) Behavior Computing: Modeling, Analysis, Mining and Decision. Springer, Berlin, pp. 143-163. ISBN 978-1-4471-2968-4 (Print) 978-1-4471-2969-1 (Online)

Jouan de Kervenoael, Ronan (2012) DORITOS "a la Turca" and the Cem Yilmaz fan club (Chapter 13). In: Solomon, M., (ed.) Consumer Behaviour. Pearson, UK, pp. 543-544.

Jouan de Kervenoael, Ronan (2012) The Turkish coffee experience: Tesco/Kipa vs. Coffee shops (Chapter 10). In: Solomon, M., (ed.) Consumer Behaviour. Pearson, UK, pp. 422-422.

Jouan de Kervenoael, Ronan and Bisson, C. and Elms, J. (2012) Online retail social cues: investigating web designers' resistances to go beyond firms' contractual strategy. In: 19th International Conference on Recent Advances in Retailing and Services Science (EIRASS 2012), Vienna, Austria

Jouan de Kervenoael, Ronan and Bisson, Christophe and Palmer, Mark (2012) Web designers, social e-value creation and e-business planning: understanding resistance from conflicting demands. In: Rezaul , Karim Mohammed, (ed.) Strategic and Pragmatic E-Business: Implications for Future Business Practices. IGI Global, Hershey, PA, USA, pp. 330-351. ISBN 9781466616196 (Print) 9781466616202 (Online)

Jouan de Kervenoael, Ronan and Palmer, M. and Hallsworth, A. (2012) From the outside in: consumer anti-choice and policy implications in the mobile gaming market. (Accepted/In Press)

Jouan de Kervenoael, Ronan and Palmer, Mark and Sahut d’Izarn, Eleanor (2012) Non-strategic, non-institutionalized actors as catalyst to marketers' strategy change: the case of travel blogs. In: 12th, Social Innovation for Competitiveness, Organisational Performance and Human Excellence (EURAM 2012), Rotterdam, The Netherlands

Turut, Özge and Ofek, Elie (2012) Innovation strategy and entry deterrence. Journal of Economics & Management Strategy, 21 (3). pp. 583-631. ISSN 1058-6407

2011

Batislam, Emine and Filiztekin, Alpay (2011) Channel switching behavior during the modernization of grocery retailing in Turkey. In: Third Biennial International Conference on Services Marketing: "Servicing the Way out of the Economic Downfall: Exploring the Present and Future Role of Services", Izmir, Turkey

Elms, Jonathan and Jouan de Kervenoael, Ronan and Canning, Catherine (2011) Online shopping, activity fragmentation and multi-tasking. In: 18th Recent Advances in Retailing & Services Science Conference, San Diego, USA

Elms, Jonathan and Tinson, Julie and Jouan de Kervenoael, Ronan (2011) Consumer choice and the spatially disadvantaged shopper: the role of internet provisions. In: 16th Conference of the European Association for Education and Research in the Commercial Distribution (EAERCD), Parma, Italy

Jouan de Kervenoael, Ronan (2011) Championing the co-production and co-creation of value: the Turkish case of Yemeksepeti.com. Innovations: Technology, Governance, Globalization . pp. 71-76. ISSN 1558-2477 (Print) 1558-2485 (Online)

Jouan de Kervenoael, Ronan and Bisson, C. and Palmer, M. (2011) Are web designers resisting the inclusion of social cues when creating website's user interface? In: Badrul, H. Khan, (ed.) User Interface Design for Virtual Environments: Challenges and Advances. IGI Global, USA. (Accepted/In Press)

Jouan de Kervenoael, Ronan and Bozkaya, Burçin and Palmer, M. (2011) Resisting collaborative practice: an analysis of supply chain partnerships for building urban online grocery provision. In: Kamna, Malik, (ed.) Business Organizations and Collaborative Web-Practices, Strategies and Patterns. IGI, New York. (Accepted/In Press)

Jouan de Kervenoael, Ronan and Canning, Catherine and Palmer, Mark and Hallsworth, Alan (2011) Challenging market conventions: supermarket diversification and consumer resistance in children's apparel purchases. Journal of Fashion Marketing and Management, 15 (4). pp. 464-485. ISSN 1361-2026

Jouan de Kervenoael, Ronan and Koçoğlu, İ. (2011) E-government strategy in Turkey: a case for m-government? In: Bwalya, K. J. and Zulu, S. F., (eds.) Handbook for e-Government in Emerging Economies – Adoption, Continuance, Usage, E-participation and Legal Frameworks. IGI Global, IGI. (Accepted/In Press)

Mariadoss, Babu John and Tansuhaj, Patriya and Döğerlioğlu Demir, Kıvılcım and Yim, Sean (2011) Customer environmental advocacy: the construct, research propositions and managerial implications. In: 18th Annual International Business Ethics Conference, New York, USA

Taşoluk, Burcu and Droge, Cornelia and Calantone, Roger J. (2011) Interpreting interrelations across multiple levels in HGLM models: an application in international marketing research. International Marketing Review, 28 (1). pp. 34-56. ISSN 0265-1335

Toral, İnci Nur and Palmer, M. and Jouan de Kervenoael, Ronan and De Luca, I. (2011) Market-creation collaborating tasks, interorganizational tension and conflict, and methodological considerations. In: BAM2011 - 25th Annual Conference: Building and Sustaining High Performance Organisations in a Challenging Environment, Aston University, Birmingham

2010

(2010) Türkiye'de alışveriş davranışı: perakende sektöründe gelenekselden moderne geçiş (Shopping behavior in Turkey: transition from traditional to modern). TEPAV, Ankara. ISBN 9789944927383

Hallsworth, Alan and Jouan de Kervenoael, Ronan and Elms, Jonathan and Canning, Catherine (2010) The food superstore revolution: changing times, changing research agendas in the UK. The International Review of Retail, Distribution and Consumer Research, 20 (1). pp. 135-146. ISSN 0959-3969 (print) 1466-4402 (online)

Jouan de Kervenoael, Ronan and Çakıcı, M. (2010) Sources of legitimacy in m-government initiatives in Turkey. In: Alkhalifa , Eshaa M., (ed.) E-Strategies for Resource Management Systems: Planning and Implementation. IGI Global, New York. ISBN 9781616920166 ; 1616920165 (print) 9781616920173 (electronic)

Jouan de Kervenoael, Ronan and Çakıcı, N. Meltem and Güner, Duygu (2010) The role of choice in the development of an m-government strategy in Turkey. International Journal of E-Services and Mobile Applications (IJESMA), 2 (2). pp. 38-57. ISSN 1941-627X (Print) 1941-6288 (Online)

Jouan de Kervenoael, Ronan and Palmere, M. and Çakıcı, M. (2010) Exploring civil servant resistance to m-government: a story of transition and opportunities Turkey. In: Abdel-Wahab , Ahmed Gad and El-Masry , Ahmed A., (eds.) Mobile Information Communication Technologies Adoption in Developing Countries: Effects and Implications. IGI Global, New York. ISBN 9781616928186 ; 1616928182 (print) 9781616928209 (electronic)

Palmer, Mark and Owens, Mark and De Kervenoael, Ronan (2010) Paths of the Least Resistance: Understanding How Motives Form In International Retail Joint Venturing. (Accepted/In Press)

Palmer, Mark and Simmons, Geoff and Jouan de Kervenoael, Ronan (2010) Brilliant mistake! Essays on incidents of management mistakes and mea culpa. International Journal of Retail & Distribution Management, 38 (4). pp. 234-257. ISSN 0959-0552

Taşoluk, Burcu and Batra, Rajeev (2010) The effect of CSR reputation on consumer preference and the role of individual and societal values. In: 52nd Annual Meeting of the Academy of International Business, Rio de Janeiro, Brazil

2009

Bisson, C. and Jouan de Kervenoael, Ronan (2009) Practicing social e-atmospherics: French and Turkish web designers’ perspectives. In: 8th International Marketing Trends Congress, Paris

Bozkaya, Burçin and de Kervenoael, Ronan and Aykaç, Selcen (2009) Premium e-grocery: exploring value in logistics integrated service solutions. In: International Conference on Prospects for Research in Transport and Logistics on a Regional Global Perspective, Istanbul, Turkey

Bozkaya, Burçin and Jouan de Kervenoael, Ronan (2009) A multi-source vehicle routing model for delivering e-grocery. In: Odysseus 2009 - Fourth International Workshop on Freight Transportation and Logistics, Çeşme, İzmir, TURKEY

Devletkuşu, Canan and Jouan de Kervenoael, Ronan and Çakıcı, N. Meltem and Güner, Duygu (2009) Türkiye’de mobil teknoloji seçimi ve devlet stratejisi. In: 1. Ulusal Mobil Devlet Konferansı, Ankara, Türkiye

Hallsworth, Alan and Jouan de Kervenoael, Ronan and Elms, Jonathan and Canning, Catherine (2009) From social welfare to superstore everywhere: changing times, changing research agendas in UK big box retailing. In: 15th Conference of the European Association for Education and Research in Commercial Distribution (EAERCD), Surrey, United Kingdom

Jouan de Kervenoael, Ronan and Aykaç, D. Selcen O. and Palmer, Mark (2009) Online social capital: understanding e-impulse buying in practice. Journal of Retailing and Consumer Services, 16 (4). pp. 320-328. ISSN 0969-6989

Jouan de Kervenoael, Ronan and Cakici, M. (2009) Legitimizing m-municipality services: mapping a heterogeneous phenomenon in Turkey. In: Alkhalifa , Eshaa M., (ed.) E-Strategies for Resource Management Systems: Planning and Implementation. IGI, Pensilvania. (Accepted/In Press)

Jouan de Kervenoael, Ronan and Çakıcı, N. Meltem (2009) Anticipating undesired effects: encountering civil servants’ resistance to m-government in Turkey. In: Global Business & Technology Association, Eleventh Annual International Conference, Prague, Czech Republic

Jouan de Kervenoael, Ronan and Devletkusu, C. (2009) Understanding mobile phone usage while driving: mini-bus and taxi drivers’ experiences in Istanbul. In: Abdel-Wahab , Ahmed G. and El-Masry, Ahmed A., (eds.) Mobile Information Communication Technologies Adoption in Developing Countries: Effects and Implications. IGI, USA- Pensilyvania. (Accepted/In Press)

Jouan de Kervenoael, Ronan and Nilsson, Ulf (2009) Fairness in open book strategy and ‘the strength of the weak ties’ as a source of competitive advantage. In: 38th EMAC Conference, Nantes, France

Palmer, M. and Brooks, M. and Jouan de Kervenoael, Ronan (2009) Management mistakes and mea culpa. (Accepted/In Press)

Taşoluk, Burcu (2009) From global experiences to global brands: a quest to understand what lies behind their universal success. In: International Symposium on MSU Contributions to Research in International Business and Innovation, Michigan St Univ, East Lansing, MI

2008

Aykac, Selcen and de Kervenoael, Ronan (2008) Deneyimsel Pazarlama: Türkiye’deki e-Bankacılık Uygulamaları (Experiential Marketing: Turkish e-Banking Practices). In: 13. Ulusal Pazarlama Kongresi (13th National Marketing Congress), Kapadokya (Accepted/In Press)

Chen, Kay-Yut and Kaya, Murat and Özer, Özalp (2008) Dual sales channel management with service competition. Manufacturing and Service Operations Management, 10 (4). pp. 654-675. ISSN 1523-4614 (Print), 1526-5498 (Online)

De Kervenoael, Ronan and Aykac, Selcen (2008) Activating e-bank users: exploring the potential impact of e-atmospherics and experiential marketing case in consumer behavior. In: Blythe, Jim, (ed.) Consumer behavior. Thomson Learning, London . ISBN 9781844803811

de Kervenoael, Ronan and Aykac, Selcen and Çetin, Seda and Soylu, Yeşim (2008) Adopting the Experiential Values Propositions as E-atmospherics: An Illustration through the Case of E-banking. In: 15th International EIRASS Conference on recent advances in Retailing and Services Science, Zagreb (Accepted/In Press)

De Kervenoael, Ronan and Aykaç, D. Selcen Ö. and Hallsworth, Alan and Canning, Catherine (2008) Capturing loyalty across garments’ range: the case of Supermarket Children clothing in the UK. In: 15th International EIRASS Conference on recent advances in Retailing and Services Science, Zagreb, Croatia

De Kervenoael, Ronan and Liao, R I-JU (2008) Female e-behavior and high involvement products: an exploratory study of cosmetic products e-consumption in Taiwan. In: Business and Economics Society International Conference, Lugano, Switzerland (Accepted/In Press)

Jouan de Kervenoael, Ronan and Aykaç, Selcen and Eryarsoy, Enes and Kasap, Nihat (2008) Categorizing ‘intention to use’ e-government services through mobile phone: the importance of front loading activities. In: International Conference on Information Resources Management (Conf-IRM 2008), Niagara Falls, Ontario, Canada

Kaya, Murat and Özer, Özalp (2008) Risk and Information Sharing in Supply Chains through Pricing Contracts. In: Özer, Özalp and Phillips , Robert, (eds.) Handbook of Pricing Management. Oxford Press, Oxford, UK. (Accepted/In Press)

Koçaş, Cenk and Bohlmann , Jonathan (2008) Segmented switchers and retailer pricing strategies. Journal of Marketing, 72 (3). pp. 124-142. ISSN 0022-2429

Koçaş, Cenk and Irmak, Melek and Duran, Yasin (2008) Pazarlama kararlarına pazarın verdiği tepkiler nasıl ölçülür? Pazarlama ve İlrtişim Kültürü Dergisi .

2007

Koçaş, Cenk (2007) Ekonometrik rekabet modelleme, pazar tepki analizi ve talep tahmini. (Prepared by: Aykaç, Selcen and Irmak, Melek and Duran, Yasin) İstanbul Ticaret Odası Yayınları; 2007-74. İstanbul Ticaret Odası, ITO Yayınları. ISBN 9789944602648

This list was generated on Fri Apr 18 00:30:17 2014 EEST.