A framework for visualizing association mining results
Ertek, Gürdal and Demiriz, Ayhan (2006) A framework for visualizing association mining results. Lecture Notes in Computer Science, 4263 . pp. 593-602. ISSN 0302-9743
Association mining is one of the most used data mining tech- niques due to interpretable and actionable results. In this study we pro- pose a framework to visualize the association mining results, specifically frequent itemsets and association rules, as graphs. We demonstrate the applicability and usefulness of our approach through a Market Basket Analysis (MBA) case study where we visually explore the data mining results for a supermarket data set. In this case study we derive several interesting insights regarding the relationships among the items and sug- gest how they can be used as basis for decision making in retailing.
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