Benchmarking the Turkish apparel retail industry through data envelopment analysis (DEA) and data visualization
Ertek, Gürdal and Can, Merve Ayşe and Ulus, Firdevs (2007) Benchmarking the Turkish apparel retail industry through data envelopment analysis (DEA) and data visualization. In: EUROMA 2007 14th International Annual EurOMA Conference: Managing Operations in an Expanding, Ankara, Turkey
This paper presents a benchmarking study of the Turkish apparel retailing industry. We have applied the Data Envelopment Analysis (DEA) methodology to determine the efficiencies of the companies in the industry. In the DEA model the number of stores, number of corners, total sales area and number of employees were included as inputs and annual sales revenue was included as the output. The efficiency scores obtained through DEA were visualized for gaining insights about the industry and revealing guidelines that can aid in strategic decision making.
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