title   
  

Exploring value through integrated service solutions: the case of e-grocery shopping

de Kervenoael, Ronan and Soopramanien, Didier and Elms, Jonathan and Hallsworth, Alan (2006) Exploring value through integrated service solutions: the case of e-grocery shopping. Managing Service Quality, 16 (2). pp. 185-202. ISSN 0960-4529

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Official URL: http://www.emeraldinsight.com/10.1108/09604520610650646

Abstract

The purpose of this paper is to demonstrate the need for an improved understanding of consumer value for online grocery purchases and to propose the notion of “integrated service solution” packages as a strategy for growing and successfully sustaining the channel to guide both marketing strategy and policy.

Item Type:Article
Uncontrolled Keywords:Consumer behaviour; food products; internet; retailing; value added.
Subjects:H Social Sciences > HF Commerce
ID Code:241
Deposited By:Ronan Jouan de Kervenoael
Deposited On:19 Dec 2006 02:00
Last Modified:22 Feb 2014 18:46

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