Exploring value through integrated service solutions: the case of e-grocery shopping
de Kervenoael, Ronan and Soopramanien, Didier and Elms, Jonathan and Hallsworth, Alan (2006) Exploring value through integrated service solutions: the case of e-grocery shopping. Managing Service Quality, 16 (2). pp. 185-202. ISSN 0960-4529
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Official URL: http://www.emeraldinsight.com/10.1108/09604520610650646
The purpose of this paper is to demonstrate the need for an improved understanding of consumer value for online grocery purchases and to propose the notion of “integrated service solution” packages as a strategy for growing and successfully sustaining the channel to guide both marketing strategy and policy.
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