Computational intelligence based decision support tool for personalized advertisement assignment system

Kılıç, Kemal and Bozkurt, Onur (2013) Computational intelligence based decision support tool for personalized advertisement assignment system. International Journal of Computational Intelligence Systems, 6 (3). pp. 396-410. ISSN 1875-6891 (Print) 1875-6883 (Online)

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Abstract

In this paper a comprehensive framework that maximizes advertising revenues of a company in a personalized advertisement setting is presented. The research was motivated from a real life problem faced by a company that develops a web based 3-D virtual reality social platform. The objective of the research was both development of a novel business model and the framework. Four heuristics are proposed as part of the framework. The performance of these heuristics was tested with an experimental analysis.
Item Type: Article
Uncontrolled Keywords: Personalized Advertising; Virtual Platforms; Advertisement Assignment; Computational Intelligence; Optimization
Divisions: Faculty of Engineering and Natural Sciences > Academic programs > Industrial Engineering
Faculty of Engineering and Natural Sciences
Faculty of Engineering and Natural Sciences > Academic programs > Manufacturing Systems Eng.
Depositing User: Kemal Kılıç
Date Deposited: 23 Jan 2014 11:05
Last Modified: 02 Aug 2019 09:46
URI: https://research.sabanciuniv.edu/id/eprint/23865

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