Computational intelligence based decision support tool for personalized advertisement assignment system
Kılıç, Kemal and Bozkurt, Onur (2013) Computational intelligence based decision support tool for personalized advertisement assignment system. International Journal of Computational Intelligence Systems, 6 (3). pp. 396-410. ISSN 1875-6891 (Print) 1875-6883 (Online)
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Official URL: http://dx.doi.org/10.1080/18756891.2013.780725
In this paper a comprehensive framework that maximizes advertising revenues of a company in a personalized advertisement setting is presented. The research was motivated from a real life problem faced by a company that develops a web based 3-D virtual reality social platform. The objective of the research was both development of a novel business model and the framework. Four heuristics are proposed as part of the framework. The performance of these heuristics was tested with an experimental analysis.
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