title   
  

Computational intelligence based decision support tool for personalized advertisement assignment system

Kılıç, Kemal and Bozkurt, Onur (2013) Computational intelligence based decision support tool for personalized advertisement assignment system. International Journal of Computational Intelligence Systems, 6 (3). pp. 396-410. ISSN 1875-6891 (Print) 1875-6883 (Online)

This is the latest version of this item.

Full text not available from this repository.

Official URL: http://dx.doi.org/10.1080/18756891.2013.780725

Abstract

In this paper a comprehensive framework that maximizes advertising revenues of a company in a personalized advertisement setting is presented. The research was motivated from a real life problem faced by a company that develops a web based 3-D virtual reality social platform. The objective of the research was both development of a novel business model and the framework. Four heuristics are proposed as part of the framework. The performance of these heuristics was tested with an experimental analysis.

Item Type:Article
Uncontrolled Keywords:Personalized Advertising; Virtual Platforms; Advertisement Assignment; Computational Intelligence; Optimization
Subjects:UNSPECIFIED
ID Code:23865
Deposited By:Kemal Kılıç
Deposited On:23 Jan 2014 11:05
Last Modified:20 Nov 2014 14:50

Available Versions of this Item

Repository Staff Only: item control page