Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-Based model

Ekinci, Y. and Ülengin, Füsun and Uray, N. and Ülengin, B. (2014) Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-Based model. (Accepted/In Press)

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Item Type:	Article
Subjects:	UNSPECIFIED
ID Code:	23841
Deposited By:	Füsun Ülengin
Deposited On:	20 Jan 2014 09:18
Last Modified:	20 Jan 2014 09:18

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