Online retail social cues: investigating web designers' resistances to go beyond firms' contractual strategy

Jouan de Kervenoael, Ronan and Bisson, C. and Elms, J. (2012) Online retail social cues: investigating web designers' resistances to go beyond firms' contractual strategy. In: 19th International Conference on Recent Advances in Retailing and Services Science (EIRASS 2012), Vienna, Austria

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Item Type: Papers in Conference Proceedings
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Sabancı Business School
Sabancı Business School > Marketing
Depositing User: Ronan Jouan de Kervenoael
Date Deposited: 07 Dec 2012 22:52
Last Modified: 26 Apr 2022 09:08
URI: https://research.sabanciuniv.edu/id/eprint/20309

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