title   
  

Personalized advertisement system based on computational intelligence

Kılıç, Kemal (2008) Personalized advertisement system based on computational intelligence. In: 11th Joint Conference on Information Sciences, Shenzen, China

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Abstract

A software company develops an online socialization platform where users interact with others at virtual environments. The company's income is from the advertisements displayed at these virtual environments. They are willing to develop a personalized advertisement system in order to increase their revenues. In this paper, a two phased methodology framework is presented. The first phase is based on computational intelligence and matches the viewers' profiles to the requirements specified by the advertisers. The second phase identifies the appropriate advertisement that will be displayed to the user when in the range of an advertisement location based on an index.

Item Type:Papers in Conference Proceedings
Uncontrolled Keywords:Personalized Advertising; Targeted Marketing; Computational Intelligence; Virtual Reality
Subjects:UNSPECIFIED
ID Code:13581
Deposited By:Kemal Kılıç
Deposited On:21 Dec 2009 21:06
Last Modified:25 May 2011 14:19

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