From global experiences to global brands: a quest to understand what lies behind their universal success

Taşoluk, Burcu (2009) From global experiences to global brands: a quest to understand what lies behind their universal success. In: International Symposium on MSU Contributions to Research in International Business and Innovation, Michigan St Univ, East Lansing, MI

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Official URL: http://dx.doi.org/10.1108/S1474-7979(2009)0000019024

Item Type:	Papers in Conference Proceedings
Subjects:	UNSPECIFIED
ID Code:	12158
Deposited By:	Burcu Taşoluk
Deposited On:	21 Oct 2009 14:13
Last Modified:	07 May 2010 11:28

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