From global experiences to global brands: a quest to understand what lies behind their universal successTaşoluk, Burcu (2009) From global experiences to global brands: a quest to understand what lies behind their universal success. In: International Symposium on MSU Contributions to Research in International Business and Innovation, Michigan St Univ, East Lansing, MI
Official URL: http://dx.doi.org/10.1108/S1474-7979(2009)0000019024
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